Website types and purpose varies depending on the needs of the website owner. There are different types of websites. But at the end it depends on what’s your objective and goals. You need to know the “real reasons” why you want to have a website before you start engaging web design company for web design.
Instead of having a website for the sake of website without any intention. As you do not want to waste the resources that you have invested into your website, and to redo the whole website again when it doesn’t deliver what you expecting.
What is the main purpose of website?
Well, I think the answer is pretty straightforward. The main purpose of having website is to make money. Right? It is to contribute profitability to your business.
It should directly or indirectly contribute to the profitability of your business. Whether you are selling product online, generate leads for sales person, building an online presence and branding, establishing trust and showcase authority.
If it does not contribute to the profitability, your website is a total failure. It doesn’t matter whether your website is pretty or you have invested a lot of money in it.
But…
How many of the website out there is generating income ? And how many of you know how to make money from the website? And is it targeting the right target audience for website?
Many of people out there, they just create the website for the sake of creating it and chuck all the information into the website. Without having a deep thought and planning before it.
At the end, website visitors have tons of information but doesn’t know what to do.
And most of the time, the website do not serve the “real purpose” which is to contribute profitability to website owner.
7 Website Types and Purpose for Business Owner
Landing Page website type

Definition:
Landing page website is often a one single page that encourage the visitor to take action that the business owner desire. For example, getting him to subscribe to a newsletter by giving free items, getting him to signup for a webinar.
Purpose:
The main purpose of landing page is to convert a simple visitor into a potential customer. This is done by sending it to a specific landing page through online ads and offering some items for free in exchange for contact information.
From there, it will enter into a sales funnel to nurture the relationship and build trust.
Ecommerce website type

Definition:
An E-Commerce website is an online destination for the visitors to purchase your products online. Whether you have your own brand or you are selling as a distributor. It allows visitors to select the desired products from the catalog and purchase directly to online payment.
An E-commerce website usually have important features such as:
- Product search and filter
- Product Carts
- Integrated Payment Gateway
Purpose:
The main purpose of E-commerce website is to create an online store with a minimal cost that able to run 24/7/365 to serve the customers.
Here are some other purposes:
- Streamline your business operations through automation
- Capture customers data for better marketing strategy
- Borderless sales opportunity
- Convenient shopping experience for customers
- To strengthen the brand authenticity
Business website type

Definition:
A business site is a medium to help small to medium enterprise promotes information about their company, products or services. It is like a digital business profile.
Almost every industry requires a business website to promote trust and to generate leads.
For example, professional service such as law firm, accountancy firm and consultancy service. Gym/fitness, yoga studio, beauty care industry. Café, restaurant, hotels. Health services such as dentist, general clinic or chiropractic.
Purpose:
The main purpose is to increase the revenue. But it can be done in several micro purpose:
- To interacts with visitors or prospects
- To improve trust such as providing reviews, rewards and recognition, showcasing authority
- To provide details information about products or services
- To attract new customer through online advertising
Informational website type

Definition:
Informational website is a large web portal that offers enormous amount of unique content that are updated in real time. Information websites are designed for many visitors. Information websites consist mainly articles and image, typically surrounding a specific content such as IT, health, gaming, travel and more…
Purpose:
Main purpose of the information website is to help users find the necessary information they are looking for through Google Search. As for the website owner, it can earn revenue through allowing ads in their content or through a sponsor post.
Portfolio website type

Definition:
Portfolio website allows creative professionals a place for showcasing their best work. For example, designer, photographer, videographer or artist.
Purpose:
- To generate leads for the services provided
- Sell your works online
- Gain reputation and trust by showcasing the portfolio
- Make effective and useful connections
Brochure website type

Definition:
Brochure website is a multi-page web that contains information about the company and provide detail products brochure.
In general, the high quality image in online brochure plays a role of image advertising which causes positive emotions, increase company’s credibility to new customers.
Purpose:
- To improve the efficiency of business by providing brochure online instead of printing hardcopy
- To attract new customer through online advertising
- To interacts with visitors or prospects
Personal website type

Definition:
A personal website is a site to build personal brand. And serve as a platform for your fans to know you more and get updates on the topic you are sharing.
Purpose:
Most often, personal sites are created to promote the person, to find new customers and sponsors.
Educational website type

Definition:
An educational website provides is a platform where visitors can study course online through video content.
Purpose:
- Provide high quality access to the educational products
- Provide support for the educational process
Conclusion
A properly designed website has many advantages:
- Reduce cost of advertising
- Generate leads and revenue
- Provide information about products and services
- Improve trust and credibility of company
- And many more…
But with all that said, the main purpose of a website is to increase the profitability of a business owner.